Logo Design / Brand Identity

08/08 | CUPA Logo Design / Brand Identity (EN) This branding project for CUPA reimagines the coffee shop experience with a bold and playful identity rooted in modern minimalism and nostalgic charm. The logo—a glossy, bubble-like “C” paired with a chunky and rounded typeface—anchors the brand in a fun yet confident aesthetic that is instantly recognizable. The color palette features a soft, dusty pink paired with a stark black-and-white contrast, creating a visual language that feels both warm and fresh. From the storefront signage to the takeaway cups and tote bags, every touchpoint is crafted to evoke a sense of comfort, joy, and approachable style. CUPA’s identity is more than just a brand—it’s a mood, a moment, a sweet escape from the ordinary. – CUPA, Sip / Style / Smile

– CUPA, Sip / Style / Smile