Logo Design / Brand Identity / Product Design / 2023

Chiton is a streetwear clothing brand deeply rooted in the youthful essence of street culture, with a strong commitment to embracing the values, interests, and bonds that define the streets among the young generation. Chiton has firmly established its presence in the world of fashion. The brand specializes in curating clothing that embodies streetwear's comfort and urban style and captures the very essence of the youth-oriented street culture. Embracing a relaxed and comfortable aesthetic and a genuine sense of modernism, Chiton creates apparel that resonates with young individuals who appreciate the streetwear culture. Chiton invites all who want to join the street community, fostering a shared identity and a sense of uniqueness among the crowd.

– Chiton, Reforming / Street / Culture